SDR → AE · Cohort 01 · Admissions Open 23 April 2026
Become the closer
you were always
meant to be.
Built by the operator who scaled revenue at five B2B SaaS companies. Same frameworks that trained 1001+ SDRs. Same rigor. For you. Four weeks. Zero placement — pure skill.
Admissions 23 April · Course Starts 1 June 2026
The Voice in Your Head
You've had these thoughts.
"I don't actually know how to run a real sales call. I've just been booking them."
"If I finally get promoted and then fail as an AE — what does that say about me?"
"My company keeps promising growth. Nothing is happening."
"I don't sound confident on calls. And I know the prospect can feel it."
"Everyone around me is getting promoted. What's wrong with me?"
"What if I'm just not naturally good at closing?"
That last one is the most dangerous belief in sales. Closing is not a personality trait. It is a teachable skill. And four weeks from now, you will have it.
Who's Teaching This
Built the systems that work.
Now teaching them to you.
Scaled SDR teams from 0→50+ reps at Whatfix, Chargebee, Slintel, Salesken, and Avataar. Trained 1001+ SDRs across 36 cohorts. Every framework in this program has been tested in real revenue situations. Not theory. Not guesses. Proven at scale.
No placement.
Pure preparation.
Without closing skills, you'll keep asking for the AE title. The promotion goes to the one who's ready — not the one who's been waiting the longest. This program makes you ready in four weeks. The rest is up to you.
This isn't a skills problem.
It's an identity problem.
You already see yourself as an AE. You think like one. You want the calls, the deals, the close. Reality just hasn't caught up yet. The gap isn't talent — it's training. Nobody taught you discovery. Nobody taught you to close. You were expected to figure it out. You don't have to anymore.
The Program
Four weeks. Three pillars.
One transformation.
Discovery That Qualifies
Run discovery calls that make the prospect sell themselves — and cut fast when it's not a fit.
- Pain excavation frameworks
- Multi-threading the decision
- Building urgency without manufacturing it
- Disqualifying with confidence
Closing on Conviction
Close because the value is undeniable — not because you pushed hard enough.
- Objection handling (real frameworks)
- The anatomy of a deal-ending close
- Pricing conversations without flinching
- Reading and moving the room
Executive Presence
Sound like the closer you are, not the SDR you were.
- Commanding the first 60 seconds
- Navigating VP and C-suite calls
- Vocal authority and pacing
- Live roleplay with real feedback
How It Works
Built for SDRs
who are still working a full-time job.
Structured curriculum — one pillar per week, sequenced deliberately
Real-time coaching, roleplays, and call reviews with the cohort
Watch, rewatch, practice on your own schedule around your existing role
Someone who has closed deals, not just read books about it
Honest Warning
This program is for a specific kind of SDR.
- ✓You've been an SDR for 6+ months and are ready to close, not just book
- ✓You're getting meetings but don't know what comes next
- ✓Your company is too slow to promote you — you want to force the issue
- ✓You want to do the reps, not just consume content
- ×You want someone to find you a job. We don't do that — we make you so good, you don't need us to.
- ×You want theory without reps. Every session has live roleplays. Show up ready to work.
- ×You're looking for a shortcut. There isn't one. There's only being ready or not being ready.
- ×You want a certificate to wave around. We don't hand those out. Results speak.
The Investment
₹75,000
Cohort 01 · 30 seats · Starts 1 June 2026
30 seats · Cohort 01 · Starts 1 June 2026
Pure upskilling. Zero placement. The AE role is yours to take once you're ready.