SDR to AE · Cohort 01 · Admissions Open 23 April 2026

THE AE YOU WANT
TO BE IS 4 WEEKS AWAY.

Not a placement service. A skill program. Without the skills, you'll keep asking for the AE title. With them, you won't have to.

Investment ₹75,000

Admissions 23 April · Course Starts 1 June 2026

The Voice in Your Head

You've had these thoughts.

"I don't actually know how to run a real sales call. I've just been booking them."

"If I finally get promoted and then fail as an AE — what does that say about me?"

"My company keeps promising growth. Nothing is happening."

"I don't sound confident on calls. And I know the prospect can feel it."

"Everyone around me is getting promoted. What's wrong with me?"

"What if I'm just not naturally good at closing?"

That last one is the most dangerous belief in sales. Closing is not a personality trait. It is a teachable skill. And four weeks from now, you will have it.

WE DON'T PLACE.
WE PREPARE.

Without the skills, you'll keep begging for the AE title. The role goes to the one who's ready — not the one who's been waiting the longest. This program makes you ready in four weeks.

THIS ISN'T A SKILLS PROBLEM.
IT'S AN IDENTITY PROBLEM.

You already see yourself as an AE. You think like one. You want the calls, the deals, the close. Reality just hasn't caught up yet. The gap isn't talent — it's training. Nobody taught you discovery. Nobody taught you to close. You were expected to figure it out. You don't have to anymore.

After Week 1
You run discovery that actually exposes pain
Stop collecting information. Start exposing urgency. Make prospects sell themselves.
After Week 2
You close without pressure — because the value is undeniable
Handle objections without going defensive. Move deals forward with conviction.
After Week 3
You sound like the closer you are, not the SDR you were
Control the room. Command the call. Make buyers trust you in the first 60 seconds.
After Week 4
You're AE-ready. On paper and in the room.
Your manager sees it. Your pipeline shows it. You feel it when you walk into a call.

The Program

Four weeks. Three pillars. One transformation.

01

Discovery That Qualifies

Run discovery calls that make the prospect sell themselves — and cut fast when it's not a fit.

  • Pain excavation frameworks
  • Multi-threading the decision
  • Building urgency without manufacturing it
  • Disqualifying with confidence
02

Closing on Conviction

Close because the value is undeniable — not because you pushed hard enough.

  • Objection handling (real frameworks)
  • The anatomy of a deal-ending close
  • Pricing conversations without flinching
  • Reading and moving the room
03

Executive Presence

Sound like the closer you are, not the SDR you were.

  • Commanding the first 60 seconds
  • Navigating VP and C-suite calls
  • Vocal authority and pacing
  • Live roleplay with real feedback

How It Works

Built for SDRs who are still working a full-time job.

4 Weeks

Structured curriculum — one pillar per week, sequenced deliberately

Live Weekly Sessions

Real-time coaching, roleplays, and call reviews with the cohort

Self Paced Content

Watch, rewatch, practice on your own schedule around your existing role

✦ Practitioner-Led

Someone who has closed deals, not just read books about it

Honest Warning

This program is for a specific kind of SDR.

This is for you if
  • ✓You've been an SDR for 6+ months and are ready to close, not just book
  • ✓You're getting meetings but don't know what comes next
  • ✓Your company is too slow to promote you — you want to force the issue
  • ✓You want to do the reps, not just consume content
This is not for you if
  • ×You want someone to find you a job. We don't do that — we make you so good, you don't need us to.
  • ×You want theory without reps. Every session has live roleplays. Show up ready to work.
  • ×You're looking for a shortcut. There isn't one. There's only being ready or not being ready.
  • ×You want a certificate to wave around. We don't hand those out. Results speak.

The Investment

₹75,000

Cohort 01 · 30 seats · Starts 1 June 2026

4-week structured AE training curriculum ₹30,000
Weekly live coaching sessions with a practitioner ₹24,000
Self-paced content library (keep forever) ₹12,000
Live roleplay sessions + real call feedback ₹18,000
Cohort community of 30 SDRs making the same move ₹8,000
Discovery, closing, and objection-handling frameworks ₹6,000
Total value ₹98,000

30 seats · Cohort 01 · Starts 1 June 2026

Pure upskilling. Zero placement. The AE role is yours to take once you're ready.