The School of Sales Blog

Built for sellers who want to win in the US market.

Practical playbooks on US GTM, AE hiring, career transitions, and what it actually takes to sell to American buyers.

Latest Articles
Sales Training in India: The Complete Guide to US-Style GTM Selling
Most sales training in India teaches theory. US buyers require something different — faster, ROI-first, champion-driven. Here's the complete playbook.
B2B Sales Training: What Actually Works in 2026 (And What's Outdated)
Most B2B sales training is stuck in 2015. Here's what actually moves the needle in 2026 — for outbound, discovery, and closing deals that stick.
How to Cold Call in 2026: The Playbook That Actually Gets Meetings
Cold calling isn't dead — bad cold calling is. Here's the exact framework for openers, objections, and booking meetings with US B2B buyers.
How to Write a Cold Email That Gets Replies: The 2026 Playbook
Most cold emails get deleted in 2 seconds. Here's the exact formula — subject lines, openers, CTAs — that US B2B buyers actually reply to.
How to Sell to US Customers from India: The GTM Playbook
US B2B buyers move faster, decide differently, and respond to a completely different set of cues. Here's what no one tells Indian sellers before their first US call.
SDR to AE: The Exact Playbook to Make the Jump in US GTM
Most SDRs wait to be promoted. The best SDRs make themselves impossible to keep in the role. Here's the exact difference — and how to get there fast.
AE Interview Questions: What US Hiring Managers Actually Ask in 2026
The real questions, what they're actually testing, and what strong answers look like. Including the roleplay round where most candidates are cut.

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