The Institution · Est. 2024 · Bengaluru — Dubai

Where elite B2B $ales operators are made.

Sales changed. Buyers changed. Tools changed. AI changed the game. Sales education stayed the same. So we built a new school.

Apply to Cohort 01 → All four schools →
Now open · GTM Engineering · Cohort 01 · Starts 14 July 2026
1,001Careers shaped
120Hiring partners
37Live cohorts
6,500Reading The Notes
Chapter I · The Schools

Four schools. One institution.

Each one taught by an operator who has actually run the function. Apply to the one that matches the craft you want to build.

Rahul Wadhwa
Rahul Wadhwa
Founder · Leads School of SDR
School I · School of SDR · Live · Est. 2024

The craft of pipeline.

High-performing sales development, taught live. Cold calls, outbound writing, AI research, roleplays — practiced before you walk into the job, not after.

1,001Careers shaped
37Cohorts run
120Hiring partners
Visit the school →
Shubh Saxena
Shubh Saxena
Lead GTM Engineer · Emergent
School II · School of GTM Engineering · Cohort 01 · Apps close 7 Jul

The craft of the AI revenue stack.

Clay, Claude, agents, orchestration. Build the systems that run revenue on their own — taught by the operator running them at a $100M ARR company.

14 JulCohort 01 · 2026
18Live sessions
20Seats
Apply now →
Faculty announcing soon
Enterprise close · operator-led
School III · School of AE · Cohort 01

The craft of the close.

Discovery, negotiation, and forecasting for SDRs becoming Account Executives. The deal is won in the questions, not the pitch.

10 AugCohort 01 · 2026
20Seats
Register interest →
Faculty announcing Q4
Coaching · forecasting · org design
School IV · School of Revenue Leadership

The craft of revenue leadership.

Hiring, coaching, forecasting, and org design for managers and founders building revenue teams that outlast them.

Q4Coming 2026
In development
Chapter II · The Frameworks

We do not teach tips. We teach operating systems.

Six original frameworks. The institution’s intellectual property.

Framework I

The AI Native Seller

A daily operating model for sellers who use AI as a teammate, not a toy.

Framework II

Signal Selling

Read the market in real time. Build pipeline from intent, not guesses.

Framework III

The Outbound Practice Engine

A weekly system for calls, emails, and LinkedIn that creates real pipeline.

Framework IV

The Discovery Map

The questions, signals, and silences that turn curious buyers into serious ones.

Framework V

Pipeline Truth

An honest forecast model that catches slipping deals before your manager does.

Framework VI

The Human Edge

The parts of sales no model can do. The parts you must do, or you lose.

Chapter III · The Record

What the school has produced.

JAN 2024 · COHORT 01 JUN 2026 · COHORT 37 NOW
Cohorts · Jan 2024 — Jun 2026 · 37 editions · zero breaks
Rahul Wadhwa, founder of School of Sales
Rahul Wadhwa · Founder
School of Sales
Letter from the founder · 2026

The biggest gap I kept seeing was never talent. It was education.

I spent a decade running outbound at Whatfix, Chargebee, Slintel, Salesken, and Avataar. Everywhere I went the story was the same: brilliant people, terrible preparation. We teach sellers theory and hand them a CRM. We assume practice will happen on the job. It does not.

School of SDR came first — 37 cohorts, 1,001 careers. School of Sales is what it grew into: an institution for every craft in the modern revenue organisation, taught live, by operators, with AI woven through everything.

Founder · School of Sales · Co-founder, Nevara · Host, AI GTM WTF
Chapter IV · For Companies

Hire people trained for the sales floor. Not the classroom.

Our students have already practiced the work before they walk in. Cold calls. Outbound writing. AI research. Roleplays. Real tools. No ramp. No retraining. No surprises.

Hire from School of Sales → Train my team →

School built employees.
We build craftsmen.

Applications are open →
GTM Engineering · Cohort 01 · Starts 14 July 2026